PURL
is an common abbreviation for Personal URL,
or Personalized URL.
Personal
URL marketing combined with personalized
direct mail is used to achieve 5 important
marketing goals:
1.
To draw better attention to, and increase the
number of people who actually read a personalized
direct mail piece you're sending to promote
your product or service.
2.
To create a perception that you have prepared
a webpage or website unique to the prospective
customer who receives your mailpiece and thereby
further increase a number of people who take
action by going to your site.
3.
To create a more invovled personal experience
for the customers when they land on a page of
your website by personalizing the page with
their first and last name. As a result, the
offer you present on the webpage appears unique
to the customer and increases your visitor-to-sales
conversion ratio.
4.
To track people who responded to your personalized
direct mail and by took action to visit your
website. This helps you to narrow down the list
of prospects who have explicitly expressed the
interest in your offer.
5.
To follow up immediately with those who responded
and convert them into customers. With real time
notifications of every visitor's trip to your
site you can get back with customers while they're
hot for your offer.
Personalized
URL marketing on the Internet is accomplished
through the use of personal
URL software system.
