Personalized
URL software typically works in tandem with
the personalized
direct mail campaign and helps marketers
get more visitors to their websites using direct
mail, as well as convert more of these visitors
into customers and sales.
Web-Based
Hosting On Our Servers
We
host and maintain personalized URL (PURL) software
on our web-based servers. There is NO software
for you to install, no database to set up or
maintain.
Visitor
Tracking
Software
tracks all visitors who arrived to the
website using a Personalized Response
URL (webpage) and records the date/time
of the visit, visitor's name and a specific
campaign visitors responded to into a
system journal.
Multiple
Simultaneous Campaigns
Our
PURL software supports multiple simultaneous
direct mail campaigns using different Personalized
Response URLs.
For
example, if you're a real estate agent,
you may be mailing one mail piece to renters
in a certain zip code in your town and
inviting them to a webpage advertising
a zero down payment program.
At the same time you may be mailing another
mail piece to homeowners in your farm
market inviting them to a different response
webpage where you offer to download a
free report with 10 tips to prepare a
home for sale.
Multi-Site
Support
Personal
URL software supports direct mail campaigns
with response pages located on multiple websites
and tracks visitors to different sites through
separate Campaigns statistics.
Easy
Access
And Export of Campaign
Statistics
The
software can sort and filter Visitor tracking
statistics by Campaign, Visitor Name, or Chronologically.
These
stats can be copied and pasted into a
CSV formatted text file and easily imported
into an Excel spreadsheet for further
processing.
Wrong
URL Correction
Our
personalized URL software verifies and enforces
specific personalized response URL syntax for
each Campaign.
Visitors
who enter incomplete URLs are prompted
by the system to enter a correct syntax
for the URL that includes their names.
This allows visitors to re-enter / correct
their URL and allows the system to properly
track them.
Response
Webpage Templates And Page Editor
Our
PURL software comes preloaded with several response
webpage templates.
The
templates can be customized using a built-in
Word style webpage editor to fit the desired
Campaign.
Response
Webpage Personalization
The
Software supports personalization of response
landing webpages you create for each Campaign
with the Visitor's first and last name.
Simply
add [firstname] and/or [lastname]
placehoders anywhere in the body of the
response webpage or in its title if you
choose to personalize the page.
Real
Time Response Notification
The
personal URL software can be configured to send
real time email notices of every website Visitor.
This feature can be toggled on/off.
